the user experienceBuilding upon a creative background I have learned to harness the scope of knowledge required to execute user-centered experiences with a broad understanding of design principals, content and data organization, code development and, most importantly, the audience. Beyond the complexities of absorbing and mentally organizing large-scale development initiatives and architecting these information spaces, I try to put myself in the mindset of the user and visualize and prioritize their needs. Maintaining this focus while thoroughly understanding the dynamics of the product mission, the foundation of the brand and the marketing and sales goals makes a great creative leader. I continue to learn and evolve as digital media matures, and am driven to live up to my achievements and exceed the expectations of the clients that i work with. I am driven to be that great creative leader.